MOSQUITOES NEVER LANDING
3. Print & Publishing Kancils [3.1b Best use of print: campaign]
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Links:
Product/Service:
MOSQUITO REPELLENT
Client:
KAO MALAYSIA SDN BHD
Brief:
Bioré needed to break through a cluttered market of mosquito repellents, all claiming the same things strong smells, chemical deterrents, and claims to keep mosquitoes away. There was an urgent need to create a standout message that would cut through the noise and clearly communicate the unique benefits of Bioré GUARD Mos Block Serum to concerned mothers
Solution:
By focusing on Bioré's Anti-Landing Tech, we developed the 'Mosquitoes Never Landing' campaign, highlighting the exhaustion of mosquitoes who can't land anywhere, and driving home the unique selling point. The campaign featured tired mosquitoes barely hanging on in social videos and POSM, trying to adjust to their new reality taking on odd jobs around town, from scanning snacks to selling wipes, and more.
