7-Eleven Wonderland
6. Digital Experience Kancils [6.6 Digitally enhanced physical experiences]
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Links:
Product/Service:
Convenience Store
Client:
7-Eleven
Brief:
While 7-Eleven has introduced an exciting lineup of new products, the convenience store category is often associated with quick, functional transactions. The challenge now is to inspire customers to linger, explore, and uncover the hidden gems within the store. How can we transform the typical "grab and go" experience into an engaging journey that invites shoppers to discover everything 7-Eleven has to offer?
Solution:
7-Eleven's Wonderland transforms traditional shopping into a fun, immersive experience through gamification and Augmented Reality (AR). Each aisle becomes a mini theme park, with customers scanning QR codes to access AR worlds and product-related games. Themed areas like 'Slurpee Splash' and 'Seven Verse' offer unique experiences tied to specific products. High scorers in these games can win prizes, adding excitement and encouraging participation. By blending technology, gamified shopping, and interactive zones, the Wonderland initiative redefines shopping as an engaging adventure, making product discovery more memorable and enjoyable for customers.
