Toyota Extra Mile
10. Craft Kancils [10.9 Music in Film Content]

×
case film
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Links:
https://www.youtube.com/watch?v=O9OvKyrRdVo
Product/Service:
After-sale
Client:
Toyota Malaysia
Brief:
Brief: Extra Mile is the umbrella brand for Toyota's aftersales product and services.Based on the proposition of 'The Extra in Every Toyota', we were tasked to develop a film to encapsulate the Toyota Extra Mile promise of delivering an exceptional car ownership experience.
Solution:
Music Solution: Most after-sales products and services serve serious and functional purposes. The song was intended to give the Toyota Extra Mile brand a more engaging and lively personality. Given the animation sequence featuring different larger than life realities, the J-Pop genre and lyrics was fitting for both the tone and manner of the film as well as the intended brand personality.

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