6. Digital Experience Kancils [6.9 Best use of influencers]
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Links:
Product/Service:
Pizza Hut
Client:
QSR Brands
Brief:
A whole pizza for RM6 is a good deal, but how do you know it's the best deal in town?
Solution:
When top business influencers spotted Pizza Hut's deal, they knew it was too good not to... rebrand, and sell it at a higher price to make a profit! And that's exactly what they did.Through a series of elaborate social posts, hyping up their own pizza food trucks to a massive launch day event, all was well until they got busted by their own followers and the true best deal in town was revealed.