Healing Tanpa Pening : Tokyo

1. Film & Branded Content Kancils [1.7 Best microfilm (<15 sec)]

Links:

Product/Service:

Travel Insurance

Client:

Tune Protect

Brief:

Travel is favourite pastime for Malaysians. Staycations, local destinations, regional destinations, faraway destinations '“ Malaysians will take a break whenever they can find the time. Tune Protect wanted to take advantage by pushing its Travel Easy insurance plan to these would-be travellers. The client was looking at a video, as they felt that it was the easiest wat to sell the product.

Solution:

Instead of one long video, we decided to shoot several 15-sec microfilms, centred around our mascot who faced various travel mishaps at different locations. We looked at locations that Malaysians love to travel to, and Tokyo was the number one foreign destination for Malaysians. And nothing says Tokyo more than Godzilla, who wreaked havoc in the city, requiring our hero to ask Travel Easy for help. Thanks to the extremely low budget, we decided to go lo-fi. Each video was shot in-house. And everything associated with the videos were also made in-house - like building the small sets, creating the props, fixing the little outfits. Each element was printed, cut, and placed on satay sticks. Animation and movements were crudely done, but the outcome made the videos different, cool, and more in line with our younger audience. These videos were played on IG Stories, and other social platforms. Policies sold (so far): 4,863, which is 62% more than previous year.

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