MILO FIBRE
10. Craft Kancils [10.10 Sound Design in Film Content]
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Links:
Product/Service:
MILO Hi-Fibre
Client:
Nestle MILO Malaysia
Brief:
To strengthen awareness and encourage product trials by emphasizing key RTB in order to reconnect with and inspiring our primary audience, Professional Mature Adults to stay active / maintain an active lifestyle, regardless of ageism.
Solution:
Leveraging Dato Rashid Sidek as a veteran athlete to show the nutritional benefits of MILO Hi-Fibre can be integrated into their daily routines especially for the mature adults
