The Lonely Bot_A GoTyme Bank Story
9. Craft Kancils [9.4a Film Editing: Single]
×
![]()
×
![]()
Links:
https://www.youtube.com/watch?v=MCDe-yLaxYE
Product/Service:
Digital Bank
Client:
GoTyme Bank
Brief:
The film highlights GoTyme Bank's promise that when users ask for help, they can expect to speak to a real person, who will cater to their needs with human intuition and empathy. Anchoring the campaign is the belief that as the more digital the world becomes, the more human a bank needs to be.'œThe Lonely Bot' will be followed by four individual 20-second short films: Gimme Five, Cupcake, Promotion, and Bot World, which will be released over the next few weeks. Each video will focus on a value proposition or product of GoTyme Bank.
