Nandocas On Duty

11. Social & Creator Kancils [11.3 Best use of Social Platforms]

case board

creative assets

Links:

https://www.tiktok.com/@nandosmy/playlist/Nando's%20Animated%20Series-7425235625697102610

Product/Service:

F&B

Client:

Nando's Malaysia

Brief:

We realised that people who love Nando’s all have a ‘thing’. What’s the ‘thing’? It’s the unique thing they always do when they dine there. We welcomed all these ‘things’ so much, we built our entire creative brand platform on it. Called ‘That’s a Nando’s Thing’. But there’s an entire generation who don’t even know Nando's enough to have their own thing. Poor things. We had to find a way to show them just how weird you can get, because of everything that makes Nando’s a Nando’s.

Solution:

If there’s a group of people who have witnessed more weird things people do at Nando’s every single day, it’s our Nandocas (that’s what we call our staff). Hence, Nandocas On Duty was born. A fully hand-drawn, animated series that lived only on TikTok.We shared customers’ stories to inform a generation exactly what they can expect at Nando’s: Flame-grilled PERi-PERi chicken. A variety of heat levels to choose from. Made-to-order meals. Sides of every kind. All to cater to every customers unique whim and fancy. Through our Nandocas and their stories, we hinged each episode on a Nando’s thing and how customers used it to entertaining results. That’s how we showed that everyone is welcome to explore their weird thing at Nando’s. Because your Nando’s thing is whatever makes you happy.

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