Cara U
9. Entertainment Kancils [9.11 Best Music Video]

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Links:
Product/Service:
Telecommunication
Client:
U Mobile
Brief:
To penetrate East Malaysia, a region already dominated by other telcos. As the last to enter the market, U Mobile needed to connect not just through coverage or pricing but through culture.
Solution:
We gave East Malaysians an anthem to call their own, “Cara U”, sung by East Malaysia’s own Stacy Anam. Instead of focusing on data plans or pricing, the lyrics celebrated East Malaysian pride and spirit, reflecting who they are, where they come from, and what unites them.

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