ZUS Coffee Buatan Malaysia

8. Brand Experience & Activation Kancils [8.1 Best use of brand experience & activation (non-digital)]

Product/Service:

Food & Beverages

Brief:

There is a misperception by most Malaysians that products made in the country are mediocre in terms of standard and quality and that imported goods are better.As a proud Malaysian brand, ZUS Coffee wanted to challenge that perception by showing that local quality does not equate to bad quality.

Solution:

We invited local brands to be part of this movement by giving them personalized Buatan Malaysia IC which doubled as a thank you card.Then we brought these brands along with 28 local vendors under one roof for the Kampung Buatan Malaysia event for Malaysians to experience our local quality.

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