Olirkiratu Marketplace
8. Brand Experience & Activation Kancils [8.4 Best use of sponsorships & partnerships]

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Links:
Product/Service:
Telecommunication
Client:
Maxis
Brief:
Maxis sought to reverse declining brand preference during the peak Deepavali advertising season by empowering struggling Indian microentrepreneurs.
Solution:
During this festival of light triumphing over darkness, we chose to shine a spotlight on over a hundred Indian microentrepreneurs with a media stage usually reserved for big brands, instead of selling our own products. We then encouraged Deepavali shoppers to help their community in a big way by shopping small.Campaign roll-out included:Partnering with Astro (90% Indian community viewership) alongside our owned channels to give small Indian businesses the big brand stage.Festive Film: Our festive film encouraged people to shop smallTV buys: Indian news and entertainment programmes Radio: Tamil-language Radio Channels Digital Cards + ads: Driving awareness and conversion for microentrepreneurs through digital assetse-Kelas: Tamil-language business digitalisation e-classes

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