PRUFirst: As Essential As Your Life's Essentials

7. Commerce Kancils [7.10 Creative Effectiveness: Commerce]

Product/Service:

Insurance

Client:

Prudential Assurance Malaysia Berhad, PAMB

Brief:

Get a generation of people who care less about insurance to care more about it.

Solution:

Gen Zs may not think about life protection, but they care about keeping their lifestyles and not losing it. So we showed just how essential owning PRUFirst was by masquerading our ads as non-insurance, insurance ads, speaking and appealing to Gen Zs in a way they would consume their content through the use of avatars who shared Gen Zs' top 4 interest areas: music, gaming, coffee, and fashion.

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