KITKAT Raya Rezeki Dikongsi Bersama

7. Commerce Kancils [7.8 Best use of Cultural Insights in Commerce]

Links:

https://www.youtube.com/watch?v=NXQVHlBjYuE

Product/Service:

Confectionery

Client:

KITKAT

Brief:

For Raya 2023, the beloved milk chocolate and crispy wafer was to represent KitKat's break into new territories.With its first of its kind embossed 'Ketupat' character, KitKat was fully committed to being the snack that encompassed Raya as well as the break that people were looking for.

Solution:

With the confectionary itself being given a themed look, it was only right to bring out the Raya spirit with the packaging as well.Uniquely Raya-themed packagings were illustrated and brought to life as limited-edition collectibles. This allowed the theme of 'Rezeki Dikongsi Bersama' to be brought out Through the products themself and incentivised the audience to engage with the brand further.

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