Supersize TikTok Shop’s 9.9 Brand Festival
10. Craft Kancils [10.13a Art Direction: Single]

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Links:
https://www.youtube.com/watch?v=g-nepDhGdxI
Product/Service:
E-commerce
Client:
TIK TOK SHOP
Brief:
Oversized deals deserve oversized storytelling. As one of TikTok’s biggest sale events of the year, the campaign dramatizes the excitement and scale of the festival while staying fun, quirky, and unmistakably TikTok. The central idea plays on the line “When 9.9 hits, everything gets bigger.”

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